Sep 26, 2017
Jennifer tells us a great story about how she discovered the outdoors, moved to California and has become a multi sport outdoor enthusiast.
First Exposure to the Outdoors
You know I'm from Texas and to be really honest I didn't do much in the outdoors. Our vacations consisted of going to see grandma and going to see my dad. It's a little bit embarrassing to say but I moved to San Francisco after graduating from the University of Texas at Austin. You know it's hot in Texas, it's it's pretty sweltering but when I moved to San Francisco the day after I graduated college. I got there and just fell into a group of friends honestly if I back up I had like a personal awakening in San Francisco. I wasn't this this kid whose dad or mom took us outdoors. We went to the state fair that's about as far outside as we went. I just fell into a group of friends and both recreationally and politically I was awakened when I moved to San Francisco. From an outdoor perspective I found my religion I guess. That experience of 22 to 26 you know 27 being out there just really shifted how I defined myself. I met a group and they camped and they skied we mountain biked, rollerblade oh wow we just did everything outside. Getting my heart rate up it just made me feel good about me and good about my friends.
Things we talked about
Two things I'm gonna say is stay connected to business objectives. Marketing is a part of the business you need to make sure that marketing is clearly linked to your business objectives. Then understanding your audience and making sure you're pinpoint specific on who you're trying to reach and listen to them and do research on them. Really understand your audience. Then when you do your marketing plan make it integrated. Make sure you're hitting your audience at many different angles. It's all about how many times you reach them and how often. You've got to get them in different ways.
Get engaged and get involved. If you care about something be it the outdoors or about child advocacy, whatever it is it will make your life more full by getting engaged and making a difference. There is no better time than now and we would love you to get engaged in the work of OIA.
If you have a great story shows collaboration to do really important work to move our industry forward I want to hear about it. I would love to get an email from folks. I also encourage you to go into our website and look at all the other stories, we have about 40 of them. We want to tell the story of the outdoor collaborator.
Other Outdoor Activities
running, hiking, biking and snow boarding
Kite Runner by Khaled Hosseini
Mountain Vision by Jeff Evans
Best Gear Purchase under $100
Connect with Jennifer